Analysis of Change Management Strategies in Improving Organizational Adaptability to Digital Transformation in Financial Services Companies
Keywords:
Change Management , Organizational Adaptability , Digital Transformation , Financial Services , Organizational StrategyAbstract
Purpose: This study aims to empirically examine the influence of change management strategies on organizational adaptability in the face of digital transformation in the financial services sector. The five dimensions of the ADKAR model—awareness, desire, knowledge, ability, and reinforcement—are used as an analytical framework.
Subjects and Methods: This study employed a quantitative approach with an explanatory design. Data were collected through a survey of 120 permanent employees from five national financial services institutions undergoing digital transformation. The research instrument was validated and tested for reliability (Cronbach's Alpha > 0.70). Analysis was conducted using multiple linear regression to examine the simultaneous and partial contributions of each dimension of change strategy to organizational adaptability.
Results: The results show that change management strategies simultaneously have a significant effect on organizational adaptability (F = 18.67; p < 0.001; R² = 0.52). The dimensions of awareness, desire, knowledge, and ability show a significant positive effect, while reinforcement is insignificant. These findings indicate that the success of organizational adaptation is determined not only by structure, but also by individual readiness and involvement in the change process.
Conclusions: Effective digital transformation relies on the integration of a planned change strategy and the development of an adaptive organizational culture. Change strategies should be viewed as a reflective process involving motivation, learning, and social reinforcement to foster institutional resilience amidst digital disruption.
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